Casper Mattress Guide Section CTA
Posted: Sat Feb 01, 2025 5:40 am
Not only does it educate and help consumers, but it also pushes them towards the brand's products with a call to action to "Buy Mattresses."
Throughout the guide, the brand uses internal links to direct readers to relevant product pages. Finally, there is a section where the brand promotes its mattresses and encourages consumers to choose them over others.
Image courtesy of Casper
This is a great way to attract potential leads and customers to your product or service pages. With one piece of content, you can promote an entire product category and generate more crypto email list leads , if not win customers immediately.
3. Keep people on your site with targeted pop-ups
It is no wonder that pop-up windows can be seen on almost every marketing site.
They work simply and clearly, whether we like it or not .
All digital marketers try to follow Seth Godin's Permission Marketing . However, even he said that the first step often begins with an interruption.
There are two ways to make these problems less dire for consumers.
The first is to customize how or why they fire. For example, you can enable pop-ups after the first visit. Or you can make it temporary so that only people who have spent five full minutes browsing your site see the offer.
That's the whole premise of the exit intent: it only fires when your mouse moves outside the window, as if you were about to close it .
Designing exit intent popups is easy with Hello Bar. Here's a simple template you can use.
Hello Bar Exit Popup Template
Image via Hello Bar
The second key to successful work is the proposal itself.
The usual approach for e-commerce companies is a standard discount. Spiral Dream offers great discounts and deals for different occasions and holidays. Here is an example of its regular offer for Memorial Day.
Helix Sleep Pop-up Offer Example
Image courtesy of Helix Sleep
Y you can make them work even better (and seem less annoying) by tailoring the content in each one to what the visitor is trying to see. For example, you could create separate pop-ups for each product category.
Here are some popular types of exit intent warning popups that are great for eCommerce businesses:
Abandoned Cart Pop-ups : These are triggered when a potential customer is about to abandon their cart and encourage them to complete their order by offering a discount.
Social Proof Pop-ups : These pop-ups display positive customer reviews to convince potential customers of the value of your product.
Sale pop-ups : You can use these to provide limited-time offers to potential customers that create a sense of urgency and increase conversions .
All of this will help you keep visitors on your site and increase conversions. Hello Bar can help you design all types of popups, whether for lead generation or sales conversions.
4. Let people try your products before they buy them
Free samples may be the oldest advertising gimmick in the world.
Every vendor at every farmers market tries to give away free samples .
However, giving away free stuff here and there won't make much of a difference. You need to take it seriously and do it on a large scale, like many brands are doing these days.
For example, Smith & Noble offers free in-home consultations for its design services and uses an online form to collect leads.
Free Design Consultation from Smith & Noble
Image via Smith & Noble
This is impressive, but nothing compared to the following examples.
Warby Parker is a custom eyewear company. It's clear that one of their bottlenecks is getting people to buy something for their face without knowing what they'll look like in it.
So how do you get someone to buy glasses without trying them on?
Answer: y You don't do that. Instead, you let them order a few samples and give them a couple of days to get comfortable with one of them and buy it.
Warby Parker Free Samples
Image courtesy of Warby Parker
If the customer keeps all five within five days, they are billed. So the risk is low, except for a few damaged, returned items.
Why is this a great strategy?
If they keep the samples, they will become customers, and if they don't, you will still have qualified leads for your business. Notice how they start the process with a survey that helps them gather information about each customer to further develop the leads if they return the samples.
Helix is another example of the same approach, but this time they increase the time to 100 days!
Throughout the guide, the brand uses internal links to direct readers to relevant product pages. Finally, there is a section where the brand promotes its mattresses and encourages consumers to choose them over others.
Image courtesy of Casper
This is a great way to attract potential leads and customers to your product or service pages. With one piece of content, you can promote an entire product category and generate more crypto email list leads , if not win customers immediately.
3. Keep people on your site with targeted pop-ups
It is no wonder that pop-up windows can be seen on almost every marketing site.
They work simply and clearly, whether we like it or not .
All digital marketers try to follow Seth Godin's Permission Marketing . However, even he said that the first step often begins with an interruption.
There are two ways to make these problems less dire for consumers.
The first is to customize how or why they fire. For example, you can enable pop-ups after the first visit. Or you can make it temporary so that only people who have spent five full minutes browsing your site see the offer.
That's the whole premise of the exit intent: it only fires when your mouse moves outside the window, as if you were about to close it .
Designing exit intent popups is easy with Hello Bar. Here's a simple template you can use.
Hello Bar Exit Popup Template
Image via Hello Bar
The second key to successful work is the proposal itself.
The usual approach for e-commerce companies is a standard discount. Spiral Dream offers great discounts and deals for different occasions and holidays. Here is an example of its regular offer for Memorial Day.
Helix Sleep Pop-up Offer Example
Image courtesy of Helix Sleep
Y you can make them work even better (and seem less annoying) by tailoring the content in each one to what the visitor is trying to see. For example, you could create separate pop-ups for each product category.
Here are some popular types of exit intent warning popups that are great for eCommerce businesses:
Abandoned Cart Pop-ups : These are triggered when a potential customer is about to abandon their cart and encourage them to complete their order by offering a discount.
Social Proof Pop-ups : These pop-ups display positive customer reviews to convince potential customers of the value of your product.
Sale pop-ups : You can use these to provide limited-time offers to potential customers that create a sense of urgency and increase conversions .
All of this will help you keep visitors on your site and increase conversions. Hello Bar can help you design all types of popups, whether for lead generation or sales conversions.
4. Let people try your products before they buy them
Free samples may be the oldest advertising gimmick in the world.
Every vendor at every farmers market tries to give away free samples .
However, giving away free stuff here and there won't make much of a difference. You need to take it seriously and do it on a large scale, like many brands are doing these days.
For example, Smith & Noble offers free in-home consultations for its design services and uses an online form to collect leads.
Free Design Consultation from Smith & Noble
Image via Smith & Noble
This is impressive, but nothing compared to the following examples.
Warby Parker is a custom eyewear company. It's clear that one of their bottlenecks is getting people to buy something for their face without knowing what they'll look like in it.
So how do you get someone to buy glasses without trying them on?
Answer: y You don't do that. Instead, you let them order a few samples and give them a couple of days to get comfortable with one of them and buy it.
Warby Parker Free Samples
Image courtesy of Warby Parker
If the customer keeps all five within five days, they are billed. So the risk is low, except for a few damaged, returned items.
Why is this a great strategy?
If they keep the samples, they will become customers, and if they don't, you will still have qualified leads for your business. Notice how they start the process with a survey that helps them gather information about each customer to further develop the leads if they return the samples.
Helix is another example of the same approach, but this time they increase the time to 100 days!