GDPR and email marketing - Element
Posted: Sat Feb 01, 2025 5:47 am
In addition, every email sent must contain an unsubscribe link that gives the recipient the opportunity to actively revoke the use of their personal data with one click.
Always up to date:
Maintain a procedure register
The performance of all activities related to data protection
- including those within email marketing - must gambling data canada be documented in accordance with the General Data Protection Regulation .
Until now, a company's data protection officer was responsible for this.
Since 2018, the ultimate controllers themselves - i.e. the company management - have been responsible for this.
The following must be listed in the directory:
the purpose of the data processing
Categories into which data subjects and their data are divided
the data itself
recipients to whom the data is transmitted
deadlines for data deletion
measures to guarantee data security
GDPR and email marketing - Element 4:
Secure consent using a checkbox and
opt-in procedure
Point 1 already describes the need for the recipient's consent to use his or her email address. The transparency of the voluntary nature and traceability of the consent is crucial here.
Always up to date:
Maintain a procedure register
The performance of all activities related to data protection
- including those within email marketing - must gambling data canada be documented in accordance with the General Data Protection Regulation .
Until now, a company's data protection officer was responsible for this.
Since 2018, the ultimate controllers themselves - i.e. the company management - have been responsible for this.
The following must be listed in the directory:
the purpose of the data processing
Categories into which data subjects and their data are divided
the data itself
recipients to whom the data is transmitted
deadlines for data deletion
measures to guarantee data security
GDPR and email marketing - Element 4:
Secure consent using a checkbox and
opt-in procedure
Point 1 already describes the need for the recipient's consent to use his or her email address. The transparency of the voluntary nature and traceability of the consent is crucial here.