3. email personalization - creating personal email experiences
Posted: Sun Dec 22, 2024 9:13 am
Reviews can be used to steer customers telegram user database during product discovery, establish trust, and ultimately increase conversions.
"Follow the heard" social messages
These messages communicate when others are purchasing a product. Typically they are displayed in a non-obtrusive way as small pop-ups that self close after a few seconds.
Follow the heard messages work because they show a product's popularity. They also give a sense of security to the purchase.
"Urgency" social messages
There are a number of ways social messages can create urgency. Simply placing dynamic product labels such as "in high demand" or "best sellers" let customers know that others may purchase the same product.
Going a step further, messages should communicate how many places or items in stock remain. Bookings.com does an excellent job of manufacturing urgency in their social messaging.
Lastly, eCommerce stores should extend their personalization efforts beyond their site.
Email remains the most essential communication channel, and personalizing your correspondence will multiply your results. You can see all triggered email stats in this study (including cart abandonment, browse abandonment, post-purchase, visit summary, and more).
A "triggered email" is sent based on some sort of user action. The most common type of triggered email is a cart recovery email, which is sent when a customer places an item in their cart but leaves without completing their purchase.
We've written extensively on triggered and cart abandonment emails before.
"Follow the heard" social messages
These messages communicate when others are purchasing a product. Typically they are displayed in a non-obtrusive way as small pop-ups that self close after a few seconds.
Follow the heard messages work because they show a product's popularity. They also give a sense of security to the purchase.
"Urgency" social messages
There are a number of ways social messages can create urgency. Simply placing dynamic product labels such as "in high demand" or "best sellers" let customers know that others may purchase the same product.
Going a step further, messages should communicate how many places or items in stock remain. Bookings.com does an excellent job of manufacturing urgency in their social messaging.
Lastly, eCommerce stores should extend their personalization efforts beyond their site.
Email remains the most essential communication channel, and personalizing your correspondence will multiply your results. You can see all triggered email stats in this study (including cart abandonment, browse abandonment, post-purchase, visit summary, and more).
A "triggered email" is sent based on some sort of user action. The most common type of triggered email is a cart recovery email, which is sent when a customer places an item in their cart but leaves without completing their purchase.
We've written extensively on triggered and cart abandonment emails before.