Email MarketingEmail Delivery Basics
Posted: Sat Feb 01, 2025 7:02 am
What is the conversion rate (CVR) of email newsletters? Explaining the average and how to increase it
2024-09-24(Updated: 2024-12-28 )
One of the challenges that many email marketers face is how to improve the conversion rate of email newsletters. The conversion rate is also called the conversion rate (CVR) and is an important indicator that is directly linked to sales.
In this article, we will explain in detail high school coaches email list how to calculate conversion rate (CVR), the average value, and measurement tools, and also introduce step-by-step tips on how to improve conversion rate (CVR).
Table of Contents [Hide]
1. What is the conversion rate (CVR) in email newsletters? How to calculate it
1.1.What is a conversion (CV)?
1.2. How to calculate conversion rate (CVR)?
2. Average and guideline for conversion rate (CVR) in email newsletters
3. Conversion rate (CVR) measurement tool for email newsletters
4. To increase conversion rate (CVR), you need to work backwards from conversion (CV)
4.1.Improvement of delivery rate
4.2.Improvement of open rate
4.3. Improve click-through rate
4.4.Improvement of conversion rate (CVR)
5. 4 recommended moves
5.1.Improvement of input form
5.2. Conducting A/B Testing
5.3. Segment Delivery
5.4. Review the consistency between the email newsletter and the destination page
6. Summary
What is the conversion rate (CVR) in email newsletters? How to calculate it
Conversion rate (CVR) is an easy-to-understand numerical representation of the degree of conversion (CV) achievement, and is also called the "conversion rate." To understand conversion rate (CVR), let's first check what conversion (CV) means. Below, we will explain the definition of conversion (CV) and how to calculate conversion rate (CVR).
What is email marketing? A thorough explanation of the benefits and success stories!
Email marketing is a marketing method that communicates with customers by email, stimulating their interest and leading to conversions. This time, we will explain email marketing in detail.
Alala Message
What is a conversion (CV)?
Conversion (CV) means "conclusion" or "success." For example, conversion (CV) in email newsletters refers to encouraging users to take a specific action, such as not only purchasing a product, but also requesting information or signing up for a free trial.
Specifically, if you send out an email newsletter encouraging readers to request information, and five readers request information, the conversion (CV) value is 5. To be successful in web marketing, it is important to get a large number of conversions (CV).
How to calculate conversion rate (CVR)?
The formula for calculating the conversion rate (CVR), which indicates the percentage of conversions out of the total number of visitors, is as follows:
Number of conversions (CV) ÷ total number x 100
Let's look at a specific example.
For example, if you send an email newsletter to 100 people and 5 of them request information, the calculation will be as follows:
5 (number of people requesting information) ÷ 100 (total number) × 100 = 5%
In this case, 5% is your conversion rate (CVR).
Next, let's look at the calculations if you send an email newsletter to 50 people and 5 of them request information.
2024-09-24(Updated: 2024-12-28 )
One of the challenges that many email marketers face is how to improve the conversion rate of email newsletters. The conversion rate is also called the conversion rate (CVR) and is an important indicator that is directly linked to sales.
In this article, we will explain in detail high school coaches email list how to calculate conversion rate (CVR), the average value, and measurement tools, and also introduce step-by-step tips on how to improve conversion rate (CVR).
Table of Contents [Hide]
1. What is the conversion rate (CVR) in email newsletters? How to calculate it
1.1.What is a conversion (CV)?
1.2. How to calculate conversion rate (CVR)?
2. Average and guideline for conversion rate (CVR) in email newsletters
3. Conversion rate (CVR) measurement tool for email newsletters
4. To increase conversion rate (CVR), you need to work backwards from conversion (CV)
4.1.Improvement of delivery rate
4.2.Improvement of open rate
4.3. Improve click-through rate
4.4.Improvement of conversion rate (CVR)
5. 4 recommended moves
5.1.Improvement of input form
5.2. Conducting A/B Testing
5.3. Segment Delivery
5.4. Review the consistency between the email newsletter and the destination page
6. Summary
What is the conversion rate (CVR) in email newsletters? How to calculate it
Conversion rate (CVR) is an easy-to-understand numerical representation of the degree of conversion (CV) achievement, and is also called the "conversion rate." To understand conversion rate (CVR), let's first check what conversion (CV) means. Below, we will explain the definition of conversion (CV) and how to calculate conversion rate (CVR).
What is email marketing? A thorough explanation of the benefits and success stories!
Email marketing is a marketing method that communicates with customers by email, stimulating their interest and leading to conversions. This time, we will explain email marketing in detail.
Alala Message
What is a conversion (CV)?
Conversion (CV) means "conclusion" or "success." For example, conversion (CV) in email newsletters refers to encouraging users to take a specific action, such as not only purchasing a product, but also requesting information or signing up for a free trial.
Specifically, if you send out an email newsletter encouraging readers to request information, and five readers request information, the conversion (CV) value is 5. To be successful in web marketing, it is important to get a large number of conversions (CV).
How to calculate conversion rate (CVR)?
The formula for calculating the conversion rate (CVR), which indicates the percentage of conversions out of the total number of visitors, is as follows:
Number of conversions (CV) ÷ total number x 100
Let's look at a specific example.
For example, if you send an email newsletter to 100 people and 5 of them request information, the calculation will be as follows:
5 (number of people requesting information) ÷ 100 (total number) × 100 = 5%
In this case, 5% is your conversion rate (CVR).
Next, let's look at the calculations if you send an email newsletter to 50 people and 5 of them request information.