The role and purpose of email newsletters

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Email newsletters, which connect companies and organizations with their customers by regularly transmitting information, have many purposes. What are their specific purposes? From here, we will explain the most common purposes and effects of email newsletters.



Communicate information to customers
The purpose of sending out e-mail newsletters is to convey information to customers. Specific contents of communication include Q&A and how to use the products and services offered by interior designers email list companies and organizations, the background and appeal of the brand, useful columns and trivia from the customer's perspective, etc.

In other words, the purpose and effect of email newsletters is to deliver the information that the sender wants to inform the customer in order to keep the customer engaged. This regular transmission of information also helps to improve customer satisfaction.



Drive traffic through your own products and services
The feature of e-mail newsletters is that they allow senders to approach customers directly. Taking advantage of this strength, one of the purposes and effects of sending e-mail newsletters is to let customers know about the products and services your company sells and to send them to your website or store.

There are three ways to encourage customer inflow through your company's products and services, but email newsletters are a push-type method that allows you to convey information directly to customers who are registered on the sender's customer list.

Push: How companies directly approach specific customers
Pull type: A method in which a company approaches an unspecified number of customers and waits for the customers to reach the company.
Flow type: A method in which customers select various pieces of information and wait for it to reach the company


Encourage the purchase of a specific product
Another purpose and effect of e-mail newsletters is to send out information on the latest product releases and sales campaigns, encouraging customers to purchase specific products. Customers who become interested in the information on specific products through the e-mail newsletter will visit your website, ultimately leading to increased sales.

In addition to corporate profit-making purposes, by regularly delivering useful information to customers, it is possible to create opportunities for contact and a sense of familiarity, which will hopefully encourage future purchases.