Review the timing of distribution

[subornaakter20]

Email newsletters can be targeted to a wide range of age groups and industries.

Therefore, the timing of delivery is an important consideration.



<For BtoB email distribution>

BtoB email distribution refers to "email newsletters," which are used to simultaneously send company information, release information, event information, etc. to business partners leads for commercial real estate and potential customers.

If you send emails in the middle of the night, not only will the open rate decrease, but there is also a risk that your emails will be stopped due to a lack of trust in the sender.

Please make sure to send it during business hours.



<For BtoC email distribution>

For BtoC email delivery, "step email" is used, which changes the email delivered depending on the user's actions.

"Step email" is an email delivery method in which emails are sent in stages, such as a "thank you email" immediately after purchase, a "shipping completion notification" after shipping, a "delivery confirmation" a few days later, and a "seeking confirmation" one week later.

Emails that recommend the same product to someone who has just made a purchase may be perceived as a failure to assess the user's actions, which could lead to not only cancellation of email subscriptions but also cancellation of membership registrations.

In order to deliver the right information, it is essential to create a scenario and accurately segment the audience.