Specified Electronic Mail Act that regulates the sending of spam emails
Posted: Sat Feb 01, 2025 8:35 am
What is the Specified Commercial Email Act? Protect your personal information with opt-in
2019-12-27(Updated: 2024-12-10 )
Email Delivery Basics
The Specified Commercial Email Law is something you absolutely need to know when doing email marketing, but do you have a full understanding of it?
We will solve the problems of those in legal leads for sale charge of email newsletters who are too embarrassed to ask now.
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2. Violation will result in imprisonment of up to one year or a fine of up to 1 million yen.
3. Four points about the Specified Commercial Email Law
3.1. ① Opt-in | Obtain consent to send emails
3.2. ② Display Obligation | Proof of Consent
3.3. ③ Opt-out | Expressing your intention to unsubscribe
4. Reference: Other things to know about the Personal Information Protection Act in addition to the Specified Commercial Transactions Act
5. Arara messages with opt-out functionality
Specified electronic mail law that regulates the sending of spam e-mails
The Specified Commercial Email Act is a law that regulates spam emails sent to large numbers of people for commercial purposes . It was enacted in response to the proliferation of spam emails that became a social problem with the spread of the Internet.
<History of specific emails>
2002: Enacted in April, enforced in July
2005: Expansion of scope of specific emails, prohibition of sending to fictitious addresses
2008: Introduction of opt-in regulations
Guidelines for sending specific e-mails [Ministry of Internal Affairs and Communications]
Violation of this rule will result in imprisonment of up to one year or a fine of up to 1 million yen.
If you violate the Specified Commercial Email Act, you will be subject to penalties.
Depending on the circumstances of the violation, individuals may be subject to "imprisonment of up to one year or a fine of up to 1 million yen," while corporations may be subject to "punishment of the perpetrator as well as a fine of up to 30 million yen."
In addition, your company may lose credibility and suffer long-term damage from a negative image. Be sure to double-check your company's manuals and compliance.
Related Laws and Guidelines
Act on the Proper Transmission of Specified Electronic Mail
Summary of the revised Act on the Proper Transmission of Specified Electronic Mail (PDF:182KB)
Regulations for Enforcement of the Act on the Proper Transmission of Specified Electronic Mail
Guidelines for sending specific e-mails (PDF:1.8MB)
Brochures and Handbooks
Key points of the Act on the Proper Transmission of Specified Electronic Mail (PDF:2.40MB)
Four points about the Specified Commercial Email Law
We will explain in three points what types of emails are subject to the restrictions and what measures should be taken.
2019-12-27(Updated: 2024-12-10 )
Email Delivery Basics
The Specified Commercial Email Law is something you absolutely need to know when doing email marketing, but do you have a full understanding of it?
We will solve the problems of those in legal leads for sale charge of email newsletters who are too embarrassed to ask now.
Table of Contents [Hide]
2. Violation will result in imprisonment of up to one year or a fine of up to 1 million yen.
3. Four points about the Specified Commercial Email Law
3.1. ① Opt-in | Obtain consent to send emails
3.2. ② Display Obligation | Proof of Consent
3.3. ③ Opt-out | Expressing your intention to unsubscribe
4. Reference: Other things to know about the Personal Information Protection Act in addition to the Specified Commercial Transactions Act
5. Arara messages with opt-out functionality
Specified electronic mail law that regulates the sending of spam e-mails
The Specified Commercial Email Act is a law that regulates spam emails sent to large numbers of people for commercial purposes . It was enacted in response to the proliferation of spam emails that became a social problem with the spread of the Internet.
<History of specific emails>
2002: Enacted in April, enforced in July
2005: Expansion of scope of specific emails, prohibition of sending to fictitious addresses
2008: Introduction of opt-in regulations
Guidelines for sending specific e-mails [Ministry of Internal Affairs and Communications]
Violation of this rule will result in imprisonment of up to one year or a fine of up to 1 million yen.
If you violate the Specified Commercial Email Act, you will be subject to penalties.
Depending on the circumstances of the violation, individuals may be subject to "imprisonment of up to one year or a fine of up to 1 million yen," while corporations may be subject to "punishment of the perpetrator as well as a fine of up to 30 million yen."
In addition, your company may lose credibility and suffer long-term damage from a negative image. Be sure to double-check your company's manuals and compliance.
Related Laws and Guidelines
Act on the Proper Transmission of Specified Electronic Mail
Summary of the revised Act on the Proper Transmission of Specified Electronic Mail (PDF:182KB)
Regulations for Enforcement of the Act on the Proper Transmission of Specified Electronic Mail
Guidelines for sending specific e-mails (PDF:1.8MB)
Brochures and Handbooks
Key points of the Act on the Proper Transmission of Specified Electronic Mail (PDF:2.40MB)
Four points about the Specified Commercial Email Law
We will explain in three points what types of emails are subject to the restrictions and what measures should be taken.