the author expected, which may lead to difficulties with promotion. In addition, the restrictions for content in Zen are quite strict.
Zen Audience
It is generally accepted that zen.yandex is a service primarily for older and middle-aged people. Statistics show that this is true, and most visitors are between 35 and 55 years old. There are few young people on Zen, so topics relevant to youth culture do not take off so well. But this does not mean that writing about computers or new technologies, for example, is not worth it: such topics appeal to the target audience.
There are approximately equal numbers of women and men among visitors.
Most users are from large cities: a third are from Moscow and St. Petersburg.
Almost half of visits are from mobile devices.
Popular topics among the audience include cars, clothing, entertainment, construction, home chores and gardening.
List of interests of the user "Zen"
Topics for the channel in Zen
An important advantage of the platform is that you can write about almost anything here, not just the “top” topics. The algorithms themselves will find a reader interested in the topic you are writing about. There is only one rule: an article on Yandex Zen should be interesting, exciting, and keep a person intrigued until the end.
The easiest way to get promoted is to write about popular sri lanka telegram data topics: this is true. But the main condition is content that is interesting to the user.
Training manuals and guides written in a dry and concise language are not interesting to the user. You need to write in an engaging and enticing way: this way you can increase the percentage of readings and attract people to your channel.
Because algorithms are constantly changing, there can be no clear instructions for promotion. For example, with the help of the Alpha Centauri algorithm, developers planned to improve Zen conditions for authors. But the result was unpredictable: there were more "yellow" articles.
What is prohibited to publish
The following materials are prohibited from being published on Zen:
Misinformation and fakes, including false news and manipulative content.
Content that contains calls for violence, drug trafficking, weapons, terrorism or other illegal activities.
Materials that promote national, racial or religious hatred, as well as discrimination on any grounds.
Pornography and materials of a sexual nature.
Materials that violate confidentiality or privacy rights.
Content containing insults, threats, profanity or other forms of aggressive behavior.
Advertising of prohibited goods and services, including gambling and psychotropic substances.
Personal data of other people without their consent.
Materials that violate copyright.
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