What does opt-in mean?
Posted: Sat Feb 01, 2025 9:12 am
What is "opt-in"? A simple explanation of how it works and how it differs from opt-out
2018-03-22(Updated: 2024-12-24 )
Email Delivery Basics
This time, we will introduce you to "opt-in," which is closely related to email delivery and inseparable from it.
Table of Contents [Hide]
1. What is Opt-in?
1.2. Opt-in in email marketing
1.3. How the Opt-in Method Works
1.4. Opt-out mechanism
1.5. Difference between opt-in and opt-out methods
1.6. Opt-in exceptions
2. Opt-in is required by law
2.1. Penalties
3. Opt-ins and opt-outs matter to users
3.1. Send emails that make users want to opt in
3.2. To avoid being treated as spam! Users must opt out
4. How to get opt-ins right
4.1. Express Opt-in Consent
4.2. Introduction of double opt-in
4.3. Description of opt-out method
5. "Arara Message" for streamlining your email delivery operations
6. Summary
What is Opt-in?
What does opt-in mean?
"Opt-in" is expressed as "opt in" in English, and marketing list of rv owners refers to a user expressing their consent (permission) when receiving information or using their personal information. The opposite of opt-in is expressing their consent, called opt-out.
Opt: to choose, select, decide, etc.
in : to enter, etc.
Therefore, a literal translation of "opt in" would be "to participate." However, just as the "opt" in "opt-in" contains the meaning of "to choose" or "to decide," opt-in does not simply mean participation, but participation with intention, in other words, "consent."
Email Marketing Opt-In
In email marketing, opt-in means "permission to receive." Opt-in means getting permission from the user to "receive emails" (it's okay to send emails), rather than unilaterally sending emails to users who have not confirmed their intention to receive emails.
This process of sending emails only after the user has given their consent to allow email delivery is called the "opt-in method."
2018-03-22(Updated: 2024-12-24 )
Email Delivery Basics
This time, we will introduce you to "opt-in," which is closely related to email delivery and inseparable from it.
Table of Contents [Hide]
1. What is Opt-in?
1.2. Opt-in in email marketing
1.3. How the Opt-in Method Works
1.4. Opt-out mechanism
1.5. Difference between opt-in and opt-out methods
1.6. Opt-in exceptions
2. Opt-in is required by law
2.1. Penalties
3. Opt-ins and opt-outs matter to users
3.1. Send emails that make users want to opt in
3.2. To avoid being treated as spam! Users must opt out
4. How to get opt-ins right
4.1. Express Opt-in Consent
4.2. Introduction of double opt-in
4.3. Description of opt-out method
5. "Arara Message" for streamlining your email delivery operations
6. Summary
What is Opt-in?
What does opt-in mean?
"Opt-in" is expressed as "opt in" in English, and marketing list of rv owners refers to a user expressing their consent (permission) when receiving information or using their personal information. The opposite of opt-in is expressing their consent, called opt-out.
Opt: to choose, select, decide, etc.
in : to enter, etc.
Therefore, a literal translation of "opt in" would be "to participate." However, just as the "opt" in "opt-in" contains the meaning of "to choose" or "to decide," opt-in does not simply mean participation, but participation with intention, in other words, "consent."
Email Marketing Opt-In
In email marketing, opt-in means "permission to receive." Opt-in means getting permission from the user to "receive emails" (it's okay to send emails), rather than unilaterally sending emails to users who have not confirmed their intention to receive emails.
This process of sending emails only after the user has given their consent to allow email delivery is called the "opt-in method."