Use your own domain instead of a free URL shortener

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The criteria for determining whether a mail is spam also extend to the domain of the link included in the body of the mail.
The domains of general shortened URLs are not very reliable because they are used for various email deliveries.

Therefore, if you use such a shortened URL, if a spammer uses the same shortened URL (domain), you may be caught in the crossfire and your email may be identified as spam. If you
really want to use a shortened URL, use your own domain.

In addition, Gmail and other email sites do medical insurance leads email list not seem to like affiliate links in their emails.
If you use affiliate links, encourage them to visit your website first before directing them to your affiliate link.



10) Email newsletter registration uses the double opt-in method, and the method for unsubscribing is easy to understand.
"Opt-in" means that a user expresses their intention to receive emails.
Conversely, "opt-out" means that a user expresses their intention not to receive emails.

In addition, emails that are sent indiscriminately to multiple users regardless of their will are called "spam (email)."
To avoid being mistaken for spam, we recommend the "double opt-in" method, where a temporary registration email is sent to the email address registered through the newsletter registration form, and the user is asked to click on the URL in the email to register.

With this method, you can check whether the email addresses are real and create a highly pure distribution list.



⑪ Avoid interactive content as much as possible
Emails containing interactive content such as Java, RSS feeds, forms etc. may trigger spam filters and be marked as junk mail.

Therefore, be careful to avoid including them when creating your emails.



12. Avoid excessive formatting
It's best to avoid repeated exclamation points, excessive coloring, and large font sizes, which are also common spam tactics.