How then can we free ourselves from the traps of our own thinking
Posted: Sat Feb 01, 2025 9:23 am
At least when creating slogans and headlines? It is worth realizing that one word is actually a collection of words with different meanings depending on the context of use (in great simplification, it is something that in linguistics is called a lexeme). The word “spins” has several of them: someone spins something (positive meaning), someone spins something (neutral), but also… someone spins something (negative!).
You just need to start looking at words in this way to break your own patterns and australia rcs data associations, sometimes extremely strong ones.
The city authorities, after some consideration, abandoned the new slogan and returned to the one that was in force years ago: "Toruń moves". Try to overthrow it using the method described. It's impossible! And that's exactly the point.
Whenever you are faced with the task of coming up with a slogan, a catchy headline or other important text, check with this technique whether the words you use cannot be misunderstood. You will avoid many misunderstandings!
You just need to start looking at words in this way to break your own patterns and australia rcs data associations, sometimes extremely strong ones.
The city authorities, after some consideration, abandoned the new slogan and returned to the one that was in force years ago: "Toruń moves". Try to overthrow it using the method described. It's impossible! And that's exactly the point.
Whenever you are faced with the task of coming up with a slogan, a catchy headline or other important text, check with this technique whether the words you use cannot be misunderstood. You will avoid many misunderstandings!