Premium Display Advertising
Posted: Sat Feb 01, 2025 9:44 am
Payment methods for clicks and impressions
Payment is made for impressions and user clicks on ads. Payment for clicks is made on the same principle as in the case of graphic advertisements. The amount of money to be paid for a click can be regulated by Yandex or assigned by the advertiser. An impression is considered to be a case when the advertising banner is at least 50% in the display area of the screen for at least 2 seconds. To save budget, it is recommended to enable the option to pause the display of messages on temporarily inoperative sites on the Internet. This also ensures that ads will be shown on current working sites.
A set of cross-scenarios for interaction with the audience
During the launch of media advertising in Direct, you can collect an audience that is familiar with the creative ideas shown. Then, using the service, build a certain dialogue with the presented target audience. The segment is collected through the work of the Yandex.Audience pixel.
Types of contextual display ads in Yandex
What Display Ads Look Like
A media campaign is a banner type of advertising that works to improve the company's image and increase consumer loyalty. Contextual media advertising can be carried out in several formats:
banner content;
audio;
video.
Advertising with banners can be easily carried out on italy telegram data more than 20 thousand sites with the Yandex affiliate program. Video content is usually published in the form of short clips placed in the content of KinoPoisk or on sites in texts that do not have video. The situation is similar with advertising using the audio format. It is placed on resources with popular musical compositions played online. Audio advertising is usually included between tracks or at the end of the playlist.
Advertising on the Yandex home page. For maximum coverage of the consumer audience, it is ideal to place advertising information on the home page of popular search engines in the CIS. It is possible to install content for the desktop and mobile pages of the site (in this case, a drop-down block is used).
Advertising content of the brand page on the KinoPoisk resource. This is one of the permanent partners of Yandex, so the resource page can accommodate various types of contextual media advertising. When setting up ad display, a premium format is available - branding the page for 24 hours.
Video advertising. To make this advertising format as effective as possible for a company, you need to prepare a creative video in advance. The video will be shown in a separate window on the pages of Yandex partner sites. This is one of the most effective budget types of premium media advertising.
Payment is made for impressions and user clicks on ads. Payment for clicks is made on the same principle as in the case of graphic advertisements. The amount of money to be paid for a click can be regulated by Yandex or assigned by the advertiser. An impression is considered to be a case when the advertising banner is at least 50% in the display area of the screen for at least 2 seconds. To save budget, it is recommended to enable the option to pause the display of messages on temporarily inoperative sites on the Internet. This also ensures that ads will be shown on current working sites.
A set of cross-scenarios for interaction with the audience
During the launch of media advertising in Direct, you can collect an audience that is familiar with the creative ideas shown. Then, using the service, build a certain dialogue with the presented target audience. The segment is collected through the work of the Yandex.Audience pixel.
Types of contextual display ads in Yandex
What Display Ads Look Like
A media campaign is a banner type of advertising that works to improve the company's image and increase consumer loyalty. Contextual media advertising can be carried out in several formats:
banner content;
audio;
video.
Advertising with banners can be easily carried out on italy telegram data more than 20 thousand sites with the Yandex affiliate program. Video content is usually published in the form of short clips placed in the content of KinoPoisk or on sites in texts that do not have video. The situation is similar with advertising using the audio format. It is placed on resources with popular musical compositions played online. Audio advertising is usually included between tracks or at the end of the playlist.
Advertising on the Yandex home page. For maximum coverage of the consumer audience, it is ideal to place advertising information on the home page of popular search engines in the CIS. It is possible to install content for the desktop and mobile pages of the site (in this case, a drop-down block is used).
Advertising content of the brand page on the KinoPoisk resource. This is one of the permanent partners of Yandex, so the resource page can accommodate various types of contextual media advertising. When setting up ad display, a premium format is available - branding the page for 24 hours.
Video advertising. To make this advertising format as effective as possible for a company, you need to prepare a creative video in advance. The video will be shown in a separate window on the pages of Yandex partner sites. This is one of the most effective budget types of premium media advertising.