Collaboration with influencers
Posted: Sat Feb 01, 2025 9:49 am
Using influencers as a marketing tool can help to attract attention to a brand and expand its audience. Opinion leaders, due to their popularity, can have a positive impact on a brand through their followers and fans.
Pros of working with influencers:
Audience expansion. The large number of subscribers that opinion leaders have increases their audience reach.
Improving brand image. A company's network marketing contact list reputation can be optimized with the help of positive reviews from famous people.
Increased conversion to sales. Thanks to the authority of influencers, they can influence their audience's decisions to purchase products.
More effective advertising. PR on an influencer's channel is more personal, which allows for a better impact on human behavior.
Newsletters
With this method of increasing traffic, users receive information via e-mail. The mailing can be either scheduled (digests) or timed to coincide with promotions, discounts and limited offers.
Newsletters
Source: UnderhilStudio / shutterstock.com
Advantages of mailings:
Affordability: Mailing is a fairly cheap method for any brand, and with a small customer base it is almost free.
Close contact with consumers. The mailing can be made more personalized, for example, by adding the customer's name to the letters.
Possibility of repeated contact. The mailing provides the opportunity for feedback, as well as repeated contact with users.
Advertising in Zen
Yandex.Zen is a platform for creating content with the ability to display PR material in the feed, articles and videos. To launch an advertising campaign, you need to create it in Yandex.Direct and select the type "Advertisement in Yandex.Zen". Users can go to the site of the PR submitter by clicking on the ad.
Advantages of advertising in Yandex.Zen:
High accuracy. Advertising can be targeted to a specific audience based on various parameters, such as gender, age and interests.
Variety of formats and visual settings. Text and images in ads can be customized to attract the desired audience.
Increased brand awareness. By the end of 2022, the number of unique Yandex.Zen users per month was 70 million people.
High conversion rate. Ads are displayed in all Yandex services, which allows increasing the number of clicks and transitions to the site.
Flexible campaign settings. Features include seamless transition to the advertiser's website Scroll2site, collecting audience segments by events, and setting up UTM tags to track these actions.
Pros of working with influencers:
Audience expansion. The large number of subscribers that opinion leaders have increases their audience reach.
Improving brand image. A company's network marketing contact list reputation can be optimized with the help of positive reviews from famous people.
Increased conversion to sales. Thanks to the authority of influencers, they can influence their audience's decisions to purchase products.
More effective advertising. PR on an influencer's channel is more personal, which allows for a better impact on human behavior.
Newsletters
With this method of increasing traffic, users receive information via e-mail. The mailing can be either scheduled (digests) or timed to coincide with promotions, discounts and limited offers.
Newsletters
Source: UnderhilStudio / shutterstock.com
Advantages of mailings:
Affordability: Mailing is a fairly cheap method for any brand, and with a small customer base it is almost free.
Close contact with consumers. The mailing can be made more personalized, for example, by adding the customer's name to the letters.
Possibility of repeated contact. The mailing provides the opportunity for feedback, as well as repeated contact with users.
Advertising in Zen
Yandex.Zen is a platform for creating content with the ability to display PR material in the feed, articles and videos. To launch an advertising campaign, you need to create it in Yandex.Direct and select the type "Advertisement in Yandex.Zen". Users can go to the site of the PR submitter by clicking on the ad.
Advantages of advertising in Yandex.Zen:
High accuracy. Advertising can be targeted to a specific audience based on various parameters, such as gender, age and interests.
Variety of formats and visual settings. Text and images in ads can be customized to attract the desired audience.
Increased brand awareness. By the end of 2022, the number of unique Yandex.Zen users per month was 70 million people.
High conversion rate. Ads are displayed in all Yandex services, which allows increasing the number of clicks and transitions to the site.
Flexible campaign settings. Features include seamless transition to the advertiser's website Scroll2site, collecting audience segments by events, and setting up UTM tags to track these actions.