You should also test remarketing and similar audiences as soon as possible
Posted: Sat Feb 01, 2025 9:50 am
Promotion extensions arrived in November . This is simply something you can’t afford not to use if you have recurring offers in your promotions (and if you don’t, create them).
In Shopping campaigns, If you already use remarketing in other campaigns, adding your lists to Shopping campaigns takes no more than 30 seconds. If the numbers then show that your repeat visitors are converting at the same how can our overseas chinese in uk data help your business? rates as everyone else, it simply won’t matter. But if they’re converting more (which is very likely) you could adjust the bids for those lists, which could dramatically increase the performance of your campaigns.
“ Store Visits ” conversions could be another key innovation for advertisers with physical stores registered in Google My Business. To use them you need to have “thousands of clicks on ads and many visits to the store”, but Google is investing a lot in this and the 99% accuracy they claim to have makes me think that here and in visits to affiliated retailers (not yet available in Italy) the future of local sales campaigns is at stake.
As for display campaigns, in addition to the fully automatic Smart Display Campaigns , which should be available group-wide in Q1 2018, in November they released remarketing and similar audience lists in Gmail campaigns (this is also definitely worth testing).
Last but not least, in November Google launched Universal App Campaigns , replacing platform-specific campaigns and fully automating placements and targeting options.
In Shopping campaigns, If you already use remarketing in other campaigns, adding your lists to Shopping campaigns takes no more than 30 seconds. If the numbers then show that your repeat visitors are converting at the same how can our overseas chinese in uk data help your business? rates as everyone else, it simply won’t matter. But if they’re converting more (which is very likely) you could adjust the bids for those lists, which could dramatically increase the performance of your campaigns.
“ Store Visits ” conversions could be another key innovation for advertisers with physical stores registered in Google My Business. To use them you need to have “thousands of clicks on ads and many visits to the store”, but Google is investing a lot in this and the 99% accuracy they claim to have makes me think that here and in visits to affiliated retailers (not yet available in Italy) the future of local sales campaigns is at stake.
As for display campaigns, in addition to the fully automatic Smart Display Campaigns , which should be available group-wide in Q1 2018, in November they released remarketing and similar audience lists in Gmail campaigns (this is also definitely worth testing).
Last but not least, in November Google launched Universal App Campaigns , replacing platform-specific campaigns and fully automating placements and targeting options.