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Posted: Sat Feb 01, 2025 9:50 am
If the selected topics do not pass these filters, there is no point in using them, since they will not lead to the intended goal, but will only take time for development. It is important to analyze already published articles, study statistics in order to take it into account when creating a plan for the release of materials now and in the future.
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Step 2: Determine how to deliver content
Having decided on a set of topics, you need to choose the form of presentation of the material. It should correspond to the format of the site. For blogs and communities of online stores, it is best to use the following types of publications:
educational articles;
analytical data;
video reviews;
ratings;
webinars;
photo collections;
step by step guides;
analysis of problematic topics;
interview;
news reports;
comparison of products/technologies.
Informational and sales materials should be diluted with entertainment. The content plan should be balanced and varied, including in the visual sense.
Step 3: Create categories for content
Ideally, a blog or website should have a rubricator, and all articles should be sorted for ease of searching. To begin with, you can create several main sections, improving the scheme as the resource/account develops and the number of materials increases.
Example of a list of headings for an online clothing store:
new items;
fashion world news;
useful fashion tips;
clothing selection guide;
star preferences.
The headings should be supplemented with hashtags, which significantly simplify the search for the necessary topics and articles and ensure an increase in targeted traffic.
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Step 4: Approving the publication schedule
Now the right choice of time for posting materials plays a very important role. Reach depends on it. At the same time, you should rely on the behavioral factors of the audience and not overdo it with the number of publications. Regarding the latter, there are a number of recommendations in the context of different platforms:
online store blog: 2–4 articles per week;
VKontakte: about 2–3 posts per day;
Yandex.Zen: 1–2 materials per day.
Publication schedule
As for the time of posting articles, it is also individual for each platform. The best coverage can be observed at certain times:
VKontakte: 13.00 – 16.00 (Thursdays, Fridays, Saturdays, Sundays);
Yandex.Zen: 12.00 – 13.00 (Monday – Friday);
YouTube: 12.00 – 16.00 (Thursdays and Fridays).
However, to create a publication schedule, you should focus primarily on your own analytics and the behavior of subscribers. In addition, it makes sense to stick to the same time for posting materials, this gives users an understanding of the mode in which the site or blog operates.
Marketing Tips: How to Show That Your Product is the Best
Marketing Department KPI: 11 indicators occupant resident lists and calculation example
Examples of Marketing Strategies from Apple to Barack Obama
Step 2: Determine how to deliver content
Having decided on a set of topics, you need to choose the form of presentation of the material. It should correspond to the format of the site. For blogs and communities of online stores, it is best to use the following types of publications:
educational articles;
analytical data;
video reviews;
ratings;
webinars;
photo collections;
step by step guides;
analysis of problematic topics;
interview;
news reports;
comparison of products/technologies.
Informational and sales materials should be diluted with entertainment. The content plan should be balanced and varied, including in the visual sense.
Step 3: Create categories for content
Ideally, a blog or website should have a rubricator, and all articles should be sorted for ease of searching. To begin with, you can create several main sections, improving the scheme as the resource/account develops and the number of materials increases.
Example of a list of headings for an online clothing store:
new items;
fashion world news;
useful fashion tips;
clothing selection guide;
star preferences.
The headings should be supplemented with hashtags, which significantly simplify the search for the necessary topics and articles and ensure an increase in targeted traffic.
Read also!
"32 Ways to Attract Clients in 2025: Proven and Unconventional"
Read more
Step 4: Approving the publication schedule
Now the right choice of time for posting materials plays a very important role. Reach depends on it. At the same time, you should rely on the behavioral factors of the audience and not overdo it with the number of publications. Regarding the latter, there are a number of recommendations in the context of different platforms:
online store blog: 2–4 articles per week;
VKontakte: about 2–3 posts per day;
Yandex.Zen: 1–2 materials per day.
Publication schedule
As for the time of posting articles, it is also individual for each platform. The best coverage can be observed at certain times:
VKontakte: 13.00 – 16.00 (Thursdays, Fridays, Saturdays, Sundays);
Yandex.Zen: 12.00 – 13.00 (Monday – Friday);
YouTube: 12.00 – 16.00 (Thursdays and Fridays).
However, to create a publication schedule, you should focus primarily on your own analytics and the behavior of subscribers. In addition, it makes sense to stick to the same time for posting materials, this gives users an understanding of the mode in which the site or blog operates.