Selection of semantic core - image
Posted: Sat Feb 01, 2025 10:02 am
The semantic core is a list of search queries by which the site will be promoted in search engines.
The semantic core is a list of search queries by which the site will be promoted in search engines.
The selection of key phrases for a website depends on the goals of search engine optimization, since the strategy can be aimed at promotion by positions or by traffic.
In both situations, the process begins with the selection of mask queries, but subsequently the strategies for forming semantics will differ:
in the first case – selection and filtering of a mask trail with a focus on the current development of the project, promotion priorities and the available budget;
in the second case – the selection of pages or their groups that define the mask queries for which keywords from the trail are selected.
Competent selection of key queries for a site when promoting sri lanka telegram data by positions plays a more important role. This is explained by the fact that when promoting by traffic, you can always save time and financial resources by using low-frequency phrases that make it easier and faster to get network traffic.
But the selection of search queries when promoting by positions directly affects the overall effectiveness of online advertising, that is, the speed of attracting the target audience, and therefore the return on investment.
When selecting keywords for queries, you need to focus on the technical readiness of the project for promotion, the subject of the site and the competitive capabilities of the business.
There is often a desire to promote using high-frequency keywords. This is logical, because they are popular, and therefore can generate active traffic. But in practice, this approach rarely works. For example, a sharp increase in traffic can collapse a site that was not well prepared from a technical point of view.
To understand this, it is worth considering the following case. There is a small beauty salon located near the Mayakovskaya metro station. In such a situation, promotion by queries "beauty salon" or "beauty salon Moscow" will be unreasonably expensive and inappropriate. Most of the attracted users will be in unsuitable areas. Having gone to such a site, they will immediately close it, since people prefer to visit beauty salons near work or home. As a result, the effect of the received traffic will be minimal, since the selection of semantics did not correspond to the capabilities of the business. At the same time, the query "beauty salon Mayakovskaya" will make the site's output to the top of the search results page much more effective and less expensive.
The semantic core is a list of search queries by which the site will be promoted in search engines.
The selection of key phrases for a website depends on the goals of search engine optimization, since the strategy can be aimed at promotion by positions or by traffic.
In both situations, the process begins with the selection of mask queries, but subsequently the strategies for forming semantics will differ:
in the first case – selection and filtering of a mask trail with a focus on the current development of the project, promotion priorities and the available budget;
in the second case – the selection of pages or their groups that define the mask queries for which keywords from the trail are selected.
Competent selection of key queries for a site when promoting sri lanka telegram data by positions plays a more important role. This is explained by the fact that when promoting by traffic, you can always save time and financial resources by using low-frequency phrases that make it easier and faster to get network traffic.
But the selection of search queries when promoting by positions directly affects the overall effectiveness of online advertising, that is, the speed of attracting the target audience, and therefore the return on investment.
When selecting keywords for queries, you need to focus on the technical readiness of the project for promotion, the subject of the site and the competitive capabilities of the business.
There is often a desire to promote using high-frequency keywords. This is logical, because they are popular, and therefore can generate active traffic. But in practice, this approach rarely works. For example, a sharp increase in traffic can collapse a site that was not well prepared from a technical point of view.
To understand this, it is worth considering the following case. There is a small beauty salon located near the Mayakovskaya metro station. In such a situation, promotion by queries "beauty salon" or "beauty salon Moscow" will be unreasonably expensive and inappropriate. Most of the attracted users will be in unsuitable areas. Having gone to such a site, they will immediately close it, since people prefer to visit beauty salons near work or home. As a result, the effect of the received traffic will be minimal, since the selection of semantics did not correspond to the capabilities of the business. At the same time, the query "beauty salon Mayakovskaya" will make the site's output to the top of the search results page much more effective and less expensive.