To the point that most Link Building techniques are perfectly applicable to local positioning, where their effects will also be noticed on the authority and relevance of our domain, visibility of the website or the volume of visits, among other metrics.
However, we can achieve better results in Local SEO if we add a geolocation component to these techniques in the context of inbound links; for example:
By participating in events or conferences related to our business that are held in our geographic area or locality, which may send us inbound links from a website with relevance in that area and transmit part of its authority to us.
Organizing some kind of event ourselves, preferably in cooperation with other entities, to maximize its diffusion and cross-referencing of incoming links. In addition, its impact in the press and other local media can also get us valuable backlinks.
Collaborating with local media outlets to publish press releases about our social activities in the area.
By joining associations or other communities, we can collaborate with other entities to carry out local initiatives that have an impact on local media.
By registering our company in local directories, although, as we have already seen, we must ensure that these directories have sufficient relevance so that these links transmit authority to us.
With regard to anchor texts, we must not make the mistake of over-optimizing them by combining keywords with the name of the location (for example, “steak in Seville”).
Google has already sufficiently identified our geographic area of influence from the data extracted from our own website or from our My Business account.
There is no need to repeat it over and over again, especially if the website that links to us is also from our same local area.
Finally, even if we carry out a Local Link Building strategy, we must not neglect the strategy for the rest of the Link Building, since it affects our domain authority and, consequently, our positioning.
5.- Business directories
Google also analyzes directories to position results in local searches, with sites such as HotFrog, QDQ, Cylex or Yellow Pages, to name some of the best known.
We can distinguish the following types of directories:
Generic, which collect entities from any activity.
Sectoral, which only show entities from a specific activity or philippine area code sector.
Local, which only contain companies from one location or geographic area.
From a local SEO perspective, local directories may seem like a better option at first glance.
However, generic or sectorial directories tend to have greater diffusion and domain authority, which favors their positioning in searches.
We must not fall into the error of the slogan “the more directories, the better”, not even for an incoming link to our website, as it cannot do any harm in the long run.
When we register in a directory, we must not lose track of it.
We must keep a record of all the directories where we have created an account, for a simple reason: we must update any changes in our activity, hours, keywords, services or products.
Otherwise, we would lose the data consistency that we have been insisting on so much.
Perhaps Google's crawler won't detect it, but if a user arrives at our website through a directory and doesn't find what they expected, it can negatively affect our web analytics and, consequently, our organic positioning.
Therefore, we must study which business directories may be the most favorable for our business, analyzing the following criteria: authority of the directory's domain, number of companies it contains, number of companies from our competition, relevance of that directory in our geographic area and presence of that directory in local search results.
And don't forget, whatever directories you decide to register in, make a note to update it in case any information abo