What can help – and what probably won’t
Posted: Sat Feb 01, 2025 10:16 am
Huge applause, requests for interviews, a network with as many prominent industry representatives as possible, becoming a celebrated influencer yourself as soon as possible: This apparent ideal image appears so often on social networks that many people repeat it, consider it to be true, spread it and even advise others accordingly. Without even once asking what they really want.
other people's goals and dreams
Not everyone has the same goals, not everyone in a project, in a company or in an industry. Not everyone wants to become a big influencer. But most people with a clear career path are reflective enough to know where they want to go.
And if they haven't figured it out for themselves yet, you can help them figure it out. But not with advice and recipes based on other people's goals and dreams.
The most important basic assumption
My working hypothesis when advising individual corporate influencers, and also in executive coaching: My counterpart knows everything, and I know nothing at first. My job is to ask the right questions. To listen. To open up a space in which those being advised can listen carefully to themselves . To first find out where the journey is going. In this way, I help my counterpart to gradually work out what his or her sensible approach looks like.
Of course, there are certain basic rules in (digital) communication. Every bank data social network has certain rules that apply to everyone and that you have to know, as well as functions that you have to keep up to date with . Knowing these and communicating them is also the task of the consultants and support staff in the project - but in the right place, exactly when and where the other person needs them. In the form, detail and level of detail in which the people concerned can best process them.
At a certain point – and carefully selected – suggestions, ideas and best practices naturally help. Concrete feedback is an essential part of individual advice. But at least as valuable, and in the long run even more important, is the exchange within the peer group of corporate influencers.
It is clear that a general guide or a list of tips and tools, although they do not do all of this, can still be helpful. In my opinion, however, only as long as they do not suggest that everyone sees the same criteria for success as their own.
At the same time, it is important to recognize and keep reminding yourself that every personal communication strategy, no matter how well-directed and with the most pertinent questions, cannot be designed on the drawing board. It continues to develop. It needs mistakes, errors and experiences as well as successes and small revelations.
This is the only way to do more of what works well and less of what doesn't work well - but always in relation to the individual and his or her own personal network.
other people's goals and dreams
Not everyone has the same goals, not everyone in a project, in a company or in an industry. Not everyone wants to become a big influencer. But most people with a clear career path are reflective enough to know where they want to go.
And if they haven't figured it out for themselves yet, you can help them figure it out. But not with advice and recipes based on other people's goals and dreams.
The most important basic assumption
My working hypothesis when advising individual corporate influencers, and also in executive coaching: My counterpart knows everything, and I know nothing at first. My job is to ask the right questions. To listen. To open up a space in which those being advised can listen carefully to themselves . To first find out where the journey is going. In this way, I help my counterpart to gradually work out what his or her sensible approach looks like.
Of course, there are certain basic rules in (digital) communication. Every bank data social network has certain rules that apply to everyone and that you have to know, as well as functions that you have to keep up to date with . Knowing these and communicating them is also the task of the consultants and support staff in the project - but in the right place, exactly when and where the other person needs them. In the form, detail and level of detail in which the people concerned can best process them.
At a certain point – and carefully selected – suggestions, ideas and best practices naturally help. Concrete feedback is an essential part of individual advice. But at least as valuable, and in the long run even more important, is the exchange within the peer group of corporate influencers.
It is clear that a general guide or a list of tips and tools, although they do not do all of this, can still be helpful. In my opinion, however, only as long as they do not suggest that everyone sees the same criteria for success as their own.
At the same time, it is important to recognize and keep reminding yourself that every personal communication strategy, no matter how well-directed and with the most pertinent questions, cannot be designed on the drawing board. It continues to develop. It needs mistakes, errors and experiences as well as successes and small revelations.
This is the only way to do more of what works well and less of what doesn't work well - but always in relation to the individual and his or her own personal network.