Keyword groups have become easier to use.

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Amp
Mobile is taking over the web. It’s a fact. Knowing this, you need to constantly monitor your AMP pages. Most AMP checks only allow you to scan one page, which can take hours of your time. The AMP check in Site Audit scans your mobile pages in batches.

I won’t bore you with the technicalities, but just know that the tool runs over 40 checks to test the effectiveness of your AMP pages: HTML issues (e.g. invalid URL, missing tag), AMP style and layout issues (e.g. stylesheet too long the benefit of using our student database CSS syntax error), AMP template issues (e.g. attribute contains template syntax), and AMP canonicalization issues.

Keyword Research
We see Keyword Magic as a perfect environment for users to conduct keyword research and take it in the direction they want. Therefore, we are constantly improving the features of the tool based on the feedback from our users. Here are the ones we added in 2017.

We've made keyword search more precise to help users gather the most relevant keywords for their SEO or PPC campaigns. When entering a keyword, users can set the match filter to "Exact," "Broad," or "Phrase" to determine how similar the results will be to their target keyword.

Each group now contains subgroups that go down three levels, which is a great way to find long-tail keywords. Each group now has a volume metric that helps you decide if it is worth researching in that group.