What data is included in a CDP?
Posted: Sun Dec 22, 2024 9:24 am
To create a database, a customer data platform pulls behavioural data, transactional data, and demographic data from multiple sources. It then unifies it, ensuring all your customer information is in one place. In doing this, the CDP generates a complete view of your customers on an individual level. It also whatsapp saudi arabia allows you to recognise every unique customer through all their activity with your brand.
Once customer data has been collected from sources like your company’s website, Facebook page, and email database, customer profiles are stitched together by the CDP. These are then distributed to delivery platforms so they can be used for marketing purposes.
Generally speaking, there are four main kinds of data that customer data platforms collect and organise. These are:
Identity data
Identity data builds the foundation of each customer profile. After all, identity data allows a business to uniquely identify each customer. Forms of identity data include:
Name information
Demographic information, such as age and gender
Location information, such as a customer’s address, city, and postcode
Contact information, such as a phone number and an email address
Social information, such as a Twitter handle or Facebook profile
Account information, such as the customer’s user ID
Descriptive information.
Once customer data has been collected from sources like your company’s website, Facebook page, and email database, customer profiles are stitched together by the CDP. These are then distributed to delivery platforms so they can be used for marketing purposes.
Generally speaking, there are four main kinds of data that customer data platforms collect and organise. These are:
Identity data
Identity data builds the foundation of each customer profile. After all, identity data allows a business to uniquely identify each customer. Forms of identity data include:
Name information
Demographic information, such as age and gender
Location information, such as a customer’s address, city, and postcode
Contact information, such as a phone number and an email address
Social information, such as a Twitter handle or Facebook profile
Account information, such as the customer’s user ID
Descriptive information.