Next steps for website promotion

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Internal website optimization
Internal optimization of a resource is understood as a whole range of works that ensure that the code and content of pages comply with the requirements of search engines.

The main goal here is to eliminate technical yahoo email list errors, increase the attractiveness of the website for visitors and robots and, accordingly, advance to the top of the search results.

1. Internal linking of pages

The task solved during this process is the redistribution of weight to pages whose traffic needs to be increased. Thanks to internal linking with an emphasis on low- and mid-frequency queries, a resource can take the top positions without buying links.

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Internal optimization cannot be done without constant updating, development, and adding new pages. Such a technique as adding a "Glossary of Terms" tab and placing links to promoted pages adds more weight and allows you to get to the top.

You should not strive to use keywords exclusively in direct entry; all word forms and reformulations work just as effectively.

By placing links to other materials on your own resource under the article, you will extend the user's stay, which is highly valued by search engines and helps to move up.

2. Optimizing tags on the page

ALT tag. It is used to optimize images. The alt attribute includes text describing the image, as well as keywords that are taken into account by robots when ranking websites. If the user has disabled the display of images in the browser, he will be able to see the caption to them.

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H1–H6 tags. H1 headings are the second most important tag after the Title meta tag. They should include keywords, but should never be a simple listing of them. H2–H6 tags may include paragraph headings with keywords. However, today search engines do not attach much importance to these tags when ranking pages.

Optimizing tags on a page

3. Optimizing meta tags on the page

Meta title tag. It is very important for the search robot: the system takes it into account when determining the content of the pages.

When composing a meta tag, follow these guidelines:

corresponds to the content of the page and contains keywords;

readable, represents a complete thought, and not a set of key phrases;

no spam;

we place keywords at the beginning of the tag, and words from the query – in one expression;

Rewording and highlighting headings adds relevance to the page;

clickability and attractiveness contribute to increasing CTR;

It is important that each page has its own title in accordance with its content (a unique title in relation to the other pages of the website).