Do something like…
When you played football with your friends in the schoolyard, you probably wanted to be Ronaldo or Beckham. At that time, girls sang to their parents along with a cassette tape of a famous star and dreamed of a career as one of the Spice Girls. Stars attract. We want to be like them. Show people that they can do a specific thing like their idols - this will encourage reading.
– “Paint like Picasso”
– “Learn to Write Like Hemingway”
– “Dance like Shakira – take lessons at the new dance school!”
4. Ask a question
Have you heard of the term information gap? We feel uncomfortable when we don't know japan rcs data something. We want to fill that gap. Therefore, if the headline indicates a hole in our knowledge, we will probably try to quickly patch it up. You can formulate questions in such a way that the reader will feel like answering them affirmatively - this will make them want to read the content.
– “Do you know a sure-fire way to pick up a girl at a club?”
– “Do you want to know how to lose weight without sacrifice?”
This method is different from the question itself. Its power is not in indicating ignorance, but in raising doubt. Without the question mark, this would be an affirmative sentence. You read a headline constructed in this way and you cannot take sides - so you have to check the article.
5. Adding a question mark
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