2. Consideration
At this stage, your prospect understands their problem well. They’re on the hunt for solutions. They’re comparing options and wondering which one will give them the best shot at solving their pain point.
Your role as a seller at this stage is to help them compare options, visualize what the result would look like with each, and advise them from your own experience on the topic.
3. Decision
They’ve chosen the solution that will fix their problem—they sri lanka telegram data now need a concrete option, a specific brand, and a product they’ll purchase. They crave case studies, product demos, pricing comparisons, and customer reviews.
As a seller, it’s your job to provide that to them and answer any questions they may have.
The buying journey itself ends with the purchase, but the customer journey continues—hence the post-purchase experience. It’s easy to think your job’s done and your customer no longer needs you, but for many products and industries, that may not be the case.
After the purchase, the customer might need product support, an extra add-on, or an upgraded version of the product. Sales reps learn so much about customers during the selling process, which is what makes them (you!) invaluable to the customer success team.
What is Sales - Where Sales Fits in Your Buyer Journey
What are the Different Types of Sales?
Convinced sales is the way to go? Next up is understanding the types of sales you can do and the activities that come with each.