Your first 100 customers give you the gift of a broader sample size—which means more variety of people to talk to. If your first 100 customers are validating your solution, how can you find others just like them?
Ideal customer demographics: Industry, business size, budget, etc.
Buying habits: How do your customers buy other products like yours?
Preferred content channels: Where do they spend their time online? What blogs do they visit? What YouTube channels do they watch? Do they ever click on ads?
Preferences: How would they like to be billed? How italy telegram data heavy are their support needs?
Beware: Sometimes, the feedback you get from this broader set of customers can be conflicting. You’ll need to figure out your different customer segments—and which ones you should prioritize.
Maybe your product works “pretty good” for three different types of customers, but it works great for one type of customer. It’s up to you to decide which customers are the best fit for scaling up.
In the 10-100 customer stage, you should also identify and narrow in on the activities that are generating the best results. Where are most of your leads coming from? Events? LinkedIn outreach? TikTok? By this point, it should be clear which acquisition activities are winning, and you can double down on those.
Here are a few questions I recommend exploring at this stage:
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