Procedure for selecting an email tool
How do you find out which email marketing tool is right for you?
Software solutions are like clothes - the pants that fit your colleague may look terrible on you. It's exactly the same with email marketing tools: the solution that a partner company uses, for example, is not necessarily the ideal solution for your own company. So if you are just starting email marketing in your company or are looking for a new sending solution, you are spoiled for choice as to which tool is best. Since choosing an email marketing tool usually means entering into a long-term relationship (systems are usually heavily networked, complex automation processes, etc.), you should take enough time to choose the right tool. Below we explain what you need to pay attention to so that you can find the right email marketing solution for your own needs and requirements.
Tool availability: “on demand” or “on premise”?
Before you start your research, you should first consider brazil phone number data whether you have special requirements regarding the operation, data storage and availability of the software. This may mean that many providers fall out of the question when selecting an email marketing tool.
Basically, there are two models for how the software can be operated:
On premise
Own software license, in-house solution
With this model, you purchase the software as a license or develop your own solution and operate it in-house on your own servers.
On demand
Software as a Service (SaaS) or cloud solution
With the software-as-a-service variant, you rent the software . The software is provided by the operator on their hardware and you use it via browser access.
Advantages:
Maximum data control, as addresses and data do not have to be passed on to third parties
No ongoing fixed costs for using the software
Any level of integration into the existing IT infrastructure
No external influence on the server reputation
Independent of providers and operators
Advantages:
No hassle for purchasing and maintaining hardware
No administration effort for operating the software
Whitelisting is usually included with European providers
Unlimitedly scalable solution, as providers are usually designed for high shipping volumes
Use of the latest software version (updates are regularly provided by the software operators)
Disadvantages:
purchase and maintenance of hardware
Software becomes outdated over time (without update or maintenance service)
Internal administration effort for operating the software
You have to take care of whitelisting yourself
Higher one-time costs for the acquisition or development of the software
Disadvantages:
Address data etc. are stored off-site
Ongoing costs for using the software (usually associated with monthly fixed costs)
Higher costs for sending per email
Other senders use the same infrastructure and can damage the reputation
A decision will depend primarily on whether the internal IT and administration department has sufficient capacity to operate its own solution and which data protection guidelines are followed internally. In addition to the advantages mentioned, the on-demand solution is generally quicker to implement - and therefore ready for "shipment" more quickly.