Read more: Blog Checklist – How to get more out of your articles

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Studies show that 80 percent of all decision-makers prefer to find out about a company through different content rather than through an advertisement. Your content should therefore be a mix of informative, educational blog articles, guides, white papers and case studies. With these, you offer your personas added value and at the same time guide them through the individual phases of the buyer's journey.

This content mix is ​​not only interesting gambling data south africa for existing leads but also for strangers who do not yet know your company and are looking for information on the Internet.


4) Promote your content
The best, most informative and useful content is worthless if it is not noticed. But how do you get the attention you need?

Put yourself in the shoes of your ideal customer: He or she is searching the Internet for causes and solutions to his or her problem or challenges. To do this, he or she uses search engines, reads various blogs and websites, and communicates on social networks.

To attract the attention of your ideal customer, you should use the keywords or phrases that your ideal customer is looking for when developing content (always keep the pain points in mind). Promote your content in the right way on landing pages, in webinars, videos and via social media - you will see that you will generate new leads relatively quickly.

Read more: 10 social proof examples to make an impression

5) Trust pays off
If you manage to truly understand your target audience, offer useful content for every stage of the buyer's journey and deliver that content at the right time, you will get to know your leads better and gain their trust over time.