Focus on emails that encourage engagement

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2. Implement Email Authentication Protocols
Set up SPF, DKIM, and DMARC records to improve deliverability and protect your domain. These protocols verify that your emails are legit and not being spoofed, maintaining trust with your recipients and keeping your deliverability rates high.

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Use your DNS provider to add these records and monitor their status regularly. This setup ensures your emails are authenticated and reduces the risk of being flagged as spam. If you’re unsure where to start, hit your IT team up for help, or check out the helpful guides from Google:

‎3. Monitor and Maintain Sender Reputation
Just like a personal or business reputation tells people italy telegram data whether or not they can trust you, your sender reputation tells mailbox providers whether or not they can trust you.

This is a combined score between your IP reputation and your domain reputation, so all emails sent from your company can impact this score.

This reputation isn’t given; it’s earned. Here are some quick tips to make sure your sender reputation is higher:

Clean your email list often to ensure you’re only sending bulk emails to legitimate email addresses. This will lower your bounce rate and improve your sender reputation score.
Avoid sending many emails all in one go (more on this later).
Be careful of spam complaints. If a certain email got a lot of spam complaints from recipients, go back and see what you can change to avoid that in the future.
Avoid spam trigger words that ESPs will automatically flag as spam (like “free,” “winner,” “prize,” etc.).
Tools like SenderScore and Postmaster Tools give you insights into your sender’s reputation. Use them to monitor for any drops.