Statistics show that 72% of Ukrainians use Telegram to get news. Even in the field of communication, where Viber and Facebook Messenger are still competing, Telegram is significantly ahead of its competitors. Given this popularity, the platform becomes an effective tool for segmenting the audience, finding customers and communicating with them.
As for statistics, surveys conducted in indonesia email list Ukraine show that 39% of users choose Telegram for operational information, for example, about missile attacks, and 4.8% note its convenience. Telegram is used in almost all companies for organizing internal chats and communications. manage numerous chats, but sometimes you can lose your bearings due to their number.
Read also: Telegram as an effective channel for promoting any areas
Three main directions of Telegram
Three main directions of Telegram
Telegram offers three main areas: channels, chats, and bots . Each of these tools plays an important role, and none of them can be called less effective for distributing information. However, chats are mostly used for personal communication, not for business. To effectively use chat for business, you should first focus on the other two tools - channels and bots.
Channels and bots are powerful tools for businesses that allow you to provide information to users, as well as receive feedback in the form of surveys or messages. They can be used for various purposes: from running a blog or news feed to promoting products, services, personal brands or entire companies. The main thing is that the content of the channel is interesting, meaningful and authentic - then it will be easier to promote it.
As for bots, they can be an equivalent replacement for other communication services. In the companies we serve, such as "Apteka 911", bots in Telegram and Viber are actively used to communicate with users. Telegram bots are more convenient due to the larger audience they reach and their capabilities. Telegram bots can not only provide content and respond to requests, but also interact with external services and create an internal site that can perform the functions of a full-fledged online store. This is a powerful, convenient and easy-to-use tool for business.
The platform allows you to effectively
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