Suitable target group
Posted: Sun Feb 02, 2025 5:28 am
Remarketing lists can also be created with Microsoft Advertising. The process is similar to Google Ads and advertisers have the option of selecting the right target group using (dynamic) remarketing lists and user-defined combination lists.
selection options for target groups
Unlike Google, to be used, the audience only needs to include 300 people across the search network and the Microsoft Audience Network.
Adjust privacy policy
In addition to setting up remarketing campaigns, it is also bahrain phone number data necessary to adapt the privacy policy . This should always be done in consultation with a data protection officer and should include, among other things, that users can be individually tracked on your own website using the UET tag and that their data can be passed on to third parties for advertising and marketing purposes.
Is the UET tag sufficient?
Yes and no. For standard remarketing with static image ads and remarketing in paid search, the UET tag is sufficient. For dynamic remarketing, two new parameters must be added in addition to the UET tag.
Conclusion
With image or feed-based ads, users can now be addressed personally in Microsoft Advertising. For advertisers who already run remarketing campaigns on Google Ads, this new function can be easily imported into MSAN. In our opinion, it is therefore important to test it, even if Microsoft's target group campaigns are still in their early stages. As soon as we have the first results, we will report on them.
selection options for target groups
Unlike Google, to be used, the audience only needs to include 300 people across the search network and the Microsoft Audience Network.
Adjust privacy policy
In addition to setting up remarketing campaigns, it is also bahrain phone number data necessary to adapt the privacy policy . This should always be done in consultation with a data protection officer and should include, among other things, that users can be individually tracked on your own website using the UET tag and that their data can be passed on to third parties for advertising and marketing purposes.
Is the UET tag sufficient?
Yes and no. For standard remarketing with static image ads and remarketing in paid search, the UET tag is sufficient. For dynamic remarketing, two new parameters must be added in addition to the UET tag.
Conclusion
With image or feed-based ads, users can now be addressed personally in Microsoft Advertising. For advertisers who already run remarketing campaigns on Google Ads, this new function can be easily imported into MSAN. In our opinion, it is therefore important to test it, even if Microsoft's target group campaigns are still in their early stages. As soon as we have the first results, we will report on them.