Augmented Reality for attention-grabbing campaigns

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Combining digital signage and augmented reality creates unique advertising experiences. Virtual elements such as 3D animations are integrated into the real environment. This attracts the attention of the target group.

According to a Swiss study, the activation rate for digital outdoor advertising with augmented reality elements is 1.5 times higher than for traditional print and TV campaigns.

The digital possibilities in outdoor advertising are diverse. asia gambling data They allow advertisers to interact effectively with their target group. By combining out-of-home media and online channels, reach and interaction are increased.

OOH media in the media mix: synergy with social ads and more
The combination of out-of-home media with other advertising channels, especially social media ads, creates an effective synergy. It effectively reaches new and existing customers. Studies show that the targeted use of digital advertising space in conjunction with social ads significantly increases the advertising effect.

Outdoor advertising increases conversion of social media ads
A study by Facebook shows that combining social ads with OOH media increases the likelihood of purchase by an impressive 15%. Both new and existing customers benefit from the cross-media approach. Another study, "The 4th Space for Video Advertising", shows that social ads are on average 23% more effective when combined with digital out-of-home.