Carlos Monteiro, CEO at digital marketing consulting firm Biassa, explains how this sequence gave him the advantage to book appointments with 11 of the largest e-commerce companies:
Day 2: InMail
Day 3: Follow-up InMail
Day 4: Email
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Brandon Huang, an SDR at Yotpo, shares his 22-day sales numbers in korea cadence that helps him get a response:
peat
Key takeaways
A sequence is a work in progress:
By combining sales cadence best practices with customization to your audience, you will eliminate annoying your prospects and naturally ease your way into a conversation with them.
Get better results with a cold calling cadence:
Cold calling is a proven way to more efficiently gain prospects’ attention, compared to cold emails. Add a cold-calling sequence and you could double your conversion rates.
Streamline your sales team:
A sequence gives your team their best shot at collectively reaching quota by following the same steps. When grouping your customers, use Lusha’s free Chrome extension to identify common traits in audience members, like company size, industry, technographics and more. Lower your churn and increase conversions with Lusha’s B2B data. Analyze your closed and won deals and pivot marketing and sales based on any patterns in the data. Add prospects to an email cadence using Engage, Lusha’s free email sequencing tool.