Share responsible values
Posted: Sun Feb 02, 2025 6:46 am
Even if there was already a trend towards more sensible and responsible consumption, the pandemic has greatly increased interest in local products and neighborhood shops. Customers now naturally expect brands to help them consume better: transparency, traceability and quality are values that must now be particularly nurtured and india rcs data brought to the fore, but without falling into "coronawashing". Environmental awareness is more important than ever and efforts in this direction must not be neglected.
A holistic view is essential
The coronavirus crisis has given rise to new, permanent behaviours and new expectations that will accompany us every day and influence our purchasing behaviour. In communication, mere declarations of intent are no longer enough: consumers' attention is now and in the future focused more on the actual behaviour of brands than on their beautiful promises. Digital channels, which have become even more important for the customer experience during the crisis, must now convey more proximity and more emotion in order to maintain relationships.
A holistic view is essential
The coronavirus crisis has given rise to new, permanent behaviours and new expectations that will accompany us every day and influence our purchasing behaviour. In communication, mere declarations of intent are no longer enough: consumers' attention is now and in the future focused more on the actual behaviour of brands than on their beautiful promises. Digital channels, which have become even more important for the customer experience during the crisis, must now convey more proximity and more emotion in order to maintain relationships.