In contrast to the moderately successful IGTV, there is an Instagram format that has experienced a real boom due to the Corona crisis : Instagram Live. Artists, celebrities and actors in particular use the function to stay in touch with their fans even during lockdown times.
Instagram's live stream format is closely linked to stories. The live streams are not shown in the feed, but are displayed in the first positions in the stories section. Instagram sometimes also sends push notifications when an account goes live. In addition, Instagram operator Facebook is currently pushing live streams on all platforms , so the live format is perfect for increasing organic reach.
A good way to generate reach is to stream together with another usa phone number data account. If you go live together with another account, the stream will not only be shown to you but also to the other user's followers. This way you can generate additional reach using the format.
Do you need support with your marketing strategy? We're happy to advise you!
One thing is certain: With the ever-growing number of Instagram users, it is becoming increasingly difficult to generate organic reach on the platform. However, it is not impossible. Instagram is constantly introducing new formats such as Reels that can help you go viral. Or existing formats such as live streams are given a stronger boost by the algorithm.
Since the way the algorithm works is constantly changing, it only helps to keep your eyes and ears open, to develop a sustainable social media strategy and to continually adapt and optimize it.