Advertising in difficult times
Posted: Sun Feb 02, 2025 7:10 am
These are clearly extraordinary times. Both private and professional life need to be reorganized and reconciled. And at the same time, the market and our industry are changing. As media marketers, we too are feeling the great uncertainty in the market, so flexibility is required. We have assessed the development of the most important media israel rcs data and communication channels. One thing in advance: advertising should not be dispensed with. Studies have shown that brands that are present even in difficult times recover more quickly. In addition, everyone who positions themselves with an appropriate emotional message now benefits.
TV: A source of entertainment and inspiration at home
TV usage has increased steadily since the beginning of March. In Switzerland, over 500,000 more people are turning on the TV every day and people are also watching TV for significantly longer. Advertising ratings in prime time have doubled in the last five weeks in the target group of 15 to 49 year olds. Current affairs formats as well as entertainment programs and shows in prime time are benefiting, such as "Let's Dance", "Who Wants to Be a Millionaire?", "Germany's Next Top Model" or "The Big Celebrity Bake Off". In times like these, people are looking for distraction as well as information and find it on television. TV advertising breaks are currently shorter than usual, which means that brands can ensure good visibility and a high share of voice with less advertising pressure.
TV: A source of entertainment and inspiration at home
TV usage has increased steadily since the beginning of March. In Switzerland, over 500,000 more people are turning on the TV every day and people are also watching TV for significantly longer. Advertising ratings in prime time have doubled in the last five weeks in the target group of 15 to 49 year olds. Current affairs formats as well as entertainment programs and shows in prime time are benefiting, such as "Let's Dance", "Who Wants to Be a Millionaire?", "Germany's Next Top Model" or "The Big Celebrity Bake Off". In times like these, people are looking for distraction as well as information and find it on television. TV advertising breaks are currently shorter than usual, which means that brands can ensure good visibility and a high share of voice with less advertising pressure.