Tip: With our GDPR checklist you can get an overview of the requirements of the General Data Protection Regulation:

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Customer relationship, but can also result in higher quality marketing as a result of its implementation. This is because measures that do not require consent to use data will no longer be legally compliant from May. Marketers are therefore forced to make their marketing so high-quality that potential customers are happy to disclose their data for this added value.




The main aim of the GDPR is to strengthen the rights gambling data asia of those affected, which is why it requires complete transparency in data storage and processing. In future, consumers will therefore be informed exactly why their data is being collected and why this is particularly useful for them. This is because the data enables offers to be personalized, which is equally profitable for customers and companies. Openness about your company's motives for processing personal data strengthens trust and makes a significant contribution to Internet users' willingness to give you their data. And not only will customer trust improve, partners and employees will also certainly react positively to the new transparency. This is because data protection has become an unavoidable issue, especially with regard to digitalization.

Finally the perspective
Numerous companies have embraced digitization and thus digital data storage. However, many of these companies have been around for several years and have stored data in a variety of places. Data can be stored in both private and cloud solutions, which often makes it unclear which personal data is available and where it is located. Organic growth and the resulting merging of databases, operating systems and applications also contribute to the confusion of existing data. In order to be able to implement the GDPR holistically in your company, you must therefore review and standardize all data. This “clean-up” can produce valuable knowledge, such as identifying cost-saving potential or risks and opportunities in individual business areas.