Review analytics: The Sent Email Report in Close makes A/B testing of subject lines and email content easy—and helps you understand the overall impact of your email efforts. Popular email marketing platforms (like Mailchimp) do this, too.
Use your A/B test results to optimize your cold email flows. And then, keep testing.
7. Measure the Success of Your Cold Email Campaigns
You are pouring hours, energy, and resources into this cold email campaign.
You’ll need to track the results—and compare them to benchmarks—if you want to succeed and continue in that success.
So, finally, how to measure the success of your cold email campaigns:
Know your benchmarks: ‘Average’ open rates (44 percent), reply rates (8.5 percent), etc., are fine to start. But discover your baseline numbers—and what you’re aiming for. (Also, try to find the benchmarks for your industry and the role of your lead [eg. CEO vs. low-level manager], which will provide more realistic targets.)
Close + Workflow Reporting: Okay, it doesn’t have to sri lanka telegram data be Close, but our CRM offers built-in email reporting to gauge your campaigns—from bounce to response rates, (& anything else you’ll need). And beyond that cold email, you can even break down response rates for each Workflow step!
Consider the big picture: What does that high email conversion rate actually mean? It means your targeting is on-point, and you’re reaching the right people effectively. This isn’t just about “good numbers.”