When the prospect goes to your website or calls you for more information, they’ve reached the acquisition phase of the customer lifecycle.
What this phase looks like depends on the acquisition channel. For example, if a prospect calls you, the way they engage with the brand will be different from someone who france companies email list gets in touch via live chat or simply looks through the website.
However, regardless of how a prospect first interacts with your brand, all information presented to them should be helpful, informative, and educational. It should answer their questions and concerns succinctly and it should show them which of your products or services meets their needs best.
Remember, every landing page and blog post on your website, every live-chat enquiry, and every phone call is a customer service touchpoint. As a result, it’s vital that you make the process easy to navigate. This way, you can maximise conversions.
Conversion
Once a prospect has found the information they were looking for, they will make a purchase if they’re happy with your pricing and your customer service. At this stage, they move to the conversion stage of the customer lifecycle.
They become a customer. Once this is the case, you need to prove that your brand and your product or service is providing them with value. By doing so, you'll be able to establish a lasting relationship.