Marketplace or own store: Best option for online sales?
Posted: Sun Feb 02, 2025 8:56 am
Did you know? In 2021, online sales in Brazil grew by 29%, reaching more than R$161 billion. This expansion, driven by the pandemic, highlights the importance of choosing the ideal online sales strategy . Choosing the best option is crucial in the competitive e-commerce environment .
To expand their e-commerce business , many entrepreneurs ask themselves: should they invest in an online store or use marketplaces? Each option has its benefits and challenges. Understanding these aspects can make decision-making easier.
This article analyzes the features, benefits, and challenges of each online sales option . It offers valuable insights for those looking to optimize their e-commerce strategies in Brazil.
Main points
Significant growth in online sales in Brazil.
Impact of the pandemic on the increase in e-commerce .
Comparison between own online stores and marketplaces.
Analysis of the advantages and disadvantages of each model.
Insights to maximize online sales strategies .
Introduction to online commerce in Brazil
Online commerce in Brazil has grown rapidly in recent years. The sector has taiwan number data steady expansion, thanks to digital sales and the injection of e-commerce into Brazil. Understanding this evolution is essential to understanding the current market.
Growth in online sales
Studies indicate that e-commerce in Brazil is expected to grow 19% per year until 2025. This will place the country as a leader in expansion in Latin America. Consumer preference for digital platforms is on the rise, generating an impressive volume of digital sales .
In 2021, online sales exceeded R$260 billion. This surpassed the revenue of many physical stores in shopping malls. Online commerce in Brazil is showing strength, attracting new consumers and businesses.
Impact of the pandemic on digital commerce
The Covid-19 pandemic was decisive for the increase in digital sales in Brazil. With social distancing and the closure of physical stores, many consumers opted for digital platforms. This led to the injection of e-commerce in Brazil, forcing companies to adapt their strategies to the digital market.
Consumer behavior has also changed, with more acceptance and trust in online shopping. This has further boosted the growth of e-commerce in Brazil.
What is a marketplace?
Marketplaces are large digital platforms that function as virtual shopping centers. Several stores sell their products through them. A crucial point to understand what marketplaces are is the aggregation of a wide variety of products from different sellers.
To expand their e-commerce business , many entrepreneurs ask themselves: should they invest in an online store or use marketplaces? Each option has its benefits and challenges. Understanding these aspects can make decision-making easier.
This article analyzes the features, benefits, and challenges of each online sales option . It offers valuable insights for those looking to optimize their e-commerce strategies in Brazil.
Main points
Significant growth in online sales in Brazil.
Impact of the pandemic on the increase in e-commerce .
Comparison between own online stores and marketplaces.
Analysis of the advantages and disadvantages of each model.
Insights to maximize online sales strategies .
Introduction to online commerce in Brazil
Online commerce in Brazil has grown rapidly in recent years. The sector has taiwan number data steady expansion, thanks to digital sales and the injection of e-commerce into Brazil. Understanding this evolution is essential to understanding the current market.
Growth in online sales
Studies indicate that e-commerce in Brazil is expected to grow 19% per year until 2025. This will place the country as a leader in expansion in Latin America. Consumer preference for digital platforms is on the rise, generating an impressive volume of digital sales .
In 2021, online sales exceeded R$260 billion. This surpassed the revenue of many physical stores in shopping malls. Online commerce in Brazil is showing strength, attracting new consumers and businesses.
Impact of the pandemic on digital commerce
The Covid-19 pandemic was decisive for the increase in digital sales in Brazil. With social distancing and the closure of physical stores, many consumers opted for digital platforms. This led to the injection of e-commerce in Brazil, forcing companies to adapt their strategies to the digital market.
Consumer behavior has also changed, with more acceptance and trust in online shopping. This has further boosted the growth of e-commerce in Brazil.
What is a marketplace?
Marketplaces are large digital platforms that function as virtual shopping centers. Several stores sell their products through them. A crucial point to understand what marketplaces are is the aggregation of a wide variety of products from different sellers.