However, there are no people at work at Facebook. The "but..." was probably the decisive factor. Some algorithm, fed by the mistrust of millions of "you won't believe" links, now suspects evil behind every similar sequence of words. And reacts automatically.
This has consequences. Sites that (allegedly) rely on clickbait are punished by having their articles delivered on a limited basis for two weeks. Online newspapers still achieve a good deal of distribution middle east rcs data via social media. That's where life is at stake. an investigation. This comes to the same conclusion. Perhaps at some point a real person of flesh and blood is actually involved, but they don't know the local conditions or the facts. They probably only see the "but..." that seems familiar to them. And they dismiss the complaint.
Facebook is currently still indispensable for small media outlets, but the case shows that when Zuckerberg's power machine makes absurd decisions, you are helpless. The big question that remains is: if the system works so well that even non-clickbaiters are hit in a hail of bullets, so we are basically collateral damage, why am I still being shown so much real clickbait.