Lastly, it has a 30-day expiration date, giving shoppers plenty of time to shop and still get a deal. But since it's only for one-time use, shoppers will be tempted to buy as much as possible.
In turn, this campaign received a conversion rate of 8.4%. That's 664 people out of 11,818 visitors who saw it. Not bad!
As you can see from these four examples, there are different ways and times to use these pop-ups to attract potential customers. The key is to keep your customer persona and buyer’s journey in mind.
Here are some ideas on how to target visitors with the right message at the right time.
Create a strong sense of urgency
There are several ways to create a sense of urgency rcs data uk in your visitors. Two of the most popular tactics include hinting at scarcity or offering a limited-time deal.
Let's say you have a visitor who is interested in multiple products and is browsing multiple pages on your site. You can trigger an exit intent popup to appear as soon as they try to leave, it says something like:
“30% off your next order!” Then set a visual timer counting down from 1 hour. Here’s a great example:
exit popup5
Discount, timer and purchase buttons are most visible in a pop-up window. The viewer will quickly understand the offer, and the countdown ticker will create a healthy sense of anxiety in them, requiring them to act quickly.
However, if you want to target the response to a deficit, you can do something like this: