The method of describing the target audience "from the market"

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The market-first approach to targeting involves studying the market and analyzing its characteristics to identify the target audience that is most suitable for your product or service. Rather than starting with a specific audience, this approach examines market segments and their needs to identify the most promising customer groups.

How can you apply the “from the market” method:

Research the market you operate in. Study its size, trends, competition, customer needs and problems. Identify key market segments that have potential for your product or service.
Divide the market into segments. Identify the common switzerland email list characteristics and needs of each segment. This may include demographics, lifestyle, preferences, behavior, and other factors.
Assess the attractiveness of each segment. Consider the size of the segment, its growth potential, competition, and customer solvency. This will help you determine how attractive and promising these segments are for your business.
Select a target segment. Determine which market segment best suits your capabilities and business strategy. This may be the segment with the greatest potential for your product or service, the least competition, or the greatest solvency.
Describe your target segment. Create a detailed description of your chosen target segment, including demographics, interests, needs, problems, and motivations. This will help you better understand your target audience and develop more accurate marketing strategies.
The use of the “market-based” target audience description method helps to base marketing efforts on data and analysis, which increases the effectiveness of marketing actions. This allows you to focus your efforts on the most promising market segments and better adapt to customer needs and preferences.