3. Resonate with your target audience

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Brand behavior
This helps guarantee that the brand delivers on its promises.

For example, Chipotle faced backlash for failing to consistently adhere to its non-GMO promise, tarnishing its brand image. Execute a quick Google search for “Chipotle admits to using GMOs,” and you’ll find a list of critical articles and lawsuits levied against the fast-food mega-chain. They’ve hit on a compelling branding position but failed to deliver it reliably. Their brand image has suffered.

Brand authenticity and follow-through are vital.


Ensure that the brand identity strikes a chord with your intended demographic. cambodia rcs data Utilize brand health metrics like branded impressions, internet search volume, branded keywords performance, and more.

Monitor social media interactions, online reviews, and feedback from customer service teams to gauge brand reception. A brand targeting Gen Z might track TikTok engagement or trends on platforms frequented by this demographic.

Once the brand’s health and resonance have been confirmed, it’s time to roll out marketing strategies, ensuring that every campaign and interaction bolsters the brand identity and connects with the intended audience.