For weeks we have been reading about how successful the SRF YouTube strategy is in reaching "young" viewers. An impressive 16,160 hours of SRF content are used there every day ( persoenlich.com reported ). Mind you, by all YouTube users, not just young people. In another article we learn that 233,000 videos of SRF content are started on YouTube every day. SRF operates no fewer than 22 YouTube channels for this, and this incurs costs, although these have not been quantified in detail. We philippines rcs data know from a parliamentary inquiry in 2017 that the operation - which at the time included 108 Facebook, 54 Twitter, 32 Instagram accounts and over 42 YouTube channels - cost SRF around 56 million francs.
I took the liberty of comparing SRF YouTube usage with SRF content on the classic TV channels. The result: Compared to TV, YouTube usage is pretty paltry. 3,198,033 hours of SRF content are consumed on TV every day. Compared to that, the 16,160 hours on YouTube may not be quite as impressive.
The situation is similar with "video starts". Mirko Marr, head of research at Mediapulse, recently suggested at the annual conference of the Swiss Society for Communication and Media Studies that switching on and off on traditional TV should be considered as the equivalent of online video starts in order to make key figures easier to compare.