Why Did You Choose To Write This Book?

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So when your focus is on solving rather than selling, you only solve problems you can solve. You solve the problems you can solve at a price point that allows you to provide the service that the person is expecting you to deliver down the road, post-sale.This Sales Gravy Podcast episode is part one of Jeb Blount’s (Virtual Selling) conversation with Diane Helbig (Succeed Without Selling) about why for business owners, entrepreneurs, and sales professionals success in selling and business growth really isn’t about “selling.” Instead, when you focus on solving problems, that’s when the real magic happens.

Listen to Part Two – Intentional Empathy
Listen to Part Three – Sales is a Process
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Ps. You can access Sales Gravy University Here

Diane: The book is called Succeed Without Selling: The More You Think About Selling The Less You’ll Sell. I decided to write it because so many salespeople and small business owners are, in my estimation, behaving badly because they are so focused on selling that they’re not getting what they want. They’re not getting the results that they want and it’s frustrating.

And so I thought, this is what I teach when I do sales training. What if I could put it into a book and just tell them everything about sales mindset? You know, what happens when you do this, but what happens when you do that, with scripts and, and templates in the back of the book.

If I can just give them everything, hopefully, a bell will go off in their head and they’ll start doing things differently and achieve better results.