Is Google exploiting its power over the market?

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However, not everyone seems to agree with Google's move. There is strong opposition, particularly from the digital advertising sector. Critics argue that Google has control over Chrome and Android. This allows the company to obtain information in other ways that illustrate users' behavior on the Internet. However, business is becoming much more complicated for the advertising industry.

The German Federal Association of Digital Publishers usa gambling data and Newspaper Publishers (BDZV) explained that the scenario that smaller tech companies had warned about several years ago was now approaching. Google holds power over the entire market in its hands and does not necessarily need the cookies. The EU Commission must therefore intervene and put a stop to the company's plans.