Starting today, you are a brand
Posted: Thu Feb 06, 2025 3:32 am
What makes you unique?
Start now: From this moment on, you will think of yourself differently! You are not an "employee" at General Motors, you are not an "employee" at General Mills, you are not a "worker" at General Electric, or "human resources" at General Dynamics oops, it's gone! . Forget the generals! You do not "belong" to any company for life, nor is your primary affiliation to any particular "function." You are not defined by a job title, nor are you limited by a job description.
You are just as much a brand as Nike, Coca-Cola, Pepsi or the Body Shop. To start thinking like your own favorite brand manager, ask yourself the same question as the brand manager of Nike, Coca-Cola, Pepsi spain mobile database or the Body Shop: What is different about my product or service? Give yourself a traditional contest challenge of 15 words or less. Take the time to write your answer. Then take the time to read it. Several times.
If your answer doesn’t make a potential client’s eyes light up, doesn’t earn a vote of confidence from a satisfied past client, or – worst of all – if it doesn’t capture your heart, then you have a big problem. It’s time to think seriously and even more seriously about how you envision and develop yourself as a brand.
Start now: From this moment on, you will think of yourself differently! You are not an "employee" at General Motors, you are not an "employee" at General Mills, you are not a "worker" at General Electric, or "human resources" at General Dynamics oops, it's gone! . Forget the generals! You do not "belong" to any company for life, nor is your primary affiliation to any particular "function." You are not defined by a job title, nor are you limited by a job description.
You are just as much a brand as Nike, Coca-Cola, Pepsi or the Body Shop. To start thinking like your own favorite brand manager, ask yourself the same question as the brand manager of Nike, Coca-Cola, Pepsi spain mobile database or the Body Shop: What is different about my product or service? Give yourself a traditional contest challenge of 15 words or less. Take the time to write your answer. Then take the time to read it. Several times.
If your answer doesn’t make a potential client’s eyes light up, doesn’t earn a vote of confidence from a satisfied past client, or – worst of all – if it doesn’t capture your heart, then you have a big problem. It’s time to think seriously and even more seriously about how you envision and develop yourself as a brand.