An inconsistent brand is easy to forget because when you think about it, you don’t imagine a specific color like when I say “Coca-Cola,” nor do you imagine a specific tone of voice like when I say “Nike.” If your direct audience can’t answer simple questions about your brand’s voice, your color palette, your communication style, then you may need to get some unity.
See how inconsistent color usage can do the most damage to a brand? Don’t fall into this trap. There’s a good reason why brands like Coca-Cola have a strictly maintained color palette.
Don’t worry if people forget the finer details though, but algeria mobile database make sure you stay as consistent as possible to ensure they remember as much as possible. A great way to improve your ability to keep your brand design consistent is through a style guide, check out these practical tips for creating your own guide.
When you start a business, there’s a good chance that you put a lot of effort into determining what and who your target audience is. Even though your target market is mature and comprehensive on paper, in reality, targeting this market can be tricky. Once again, this is where design comes into play and saves the day.