Page experience signals like Core Web Vitals are important for SEO , but it’s also important to keep your head above water. As Patrick Stox points out in his guide to CWV , Core Web Vitals is one of over 200 ranking factors. They’re unlikely to be a particularly strong signal, but if they’re poor, it’s always worth improving them to provide a better experience for your visitors. The SEO benefits are just icing on the cake.
Not all searchers are necessarily looking for the same thing when they type a keyword into Google. For example, if you look at the search results for “on-page SEO,” you’ll find a mix of guides, definitions, and lists.
Mixed-Intent Keyword Examples
This is called a mixed intent keyword. Some searchers just want indonesia mobile database to know what on-page SEO is, while others want to know everything about it.
If you’re not already ranking for mixed intent keywords, our advice is to create content for primary intent. In the case of “on-page SEO,” this seems to be a guide. You may have noticed that we already have one of these, currently ranking #4.
However, if you already rank for mixed-intent keywords, you may have the opportunity to “double-dip,” earning what effectively amounts to multiple first-page rankings through indented sitelinks.
This is what Yoast does for the keyword “canonical URL”:
"Indented sitelinks in SERP"
You can see that its definition post ranks on page one, but Google shows the final guideline for rel=canonical in the indented sitelink below. This gives Yoast more SERP real estate and almost certainly sends it more organic traffic for that keyword.