Source: Wayback Machine
Posted: Thu Feb 06, 2025 6:29 am
..he main business model of commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing users with high-quality searches.”
It was in the same paper that Page and Brin first mentioned PageRank, a technology that Google used to help rank search results based on quality rather than keywords. One could argue that this paper paved the way for SEO as we know it today.
Early 2000s
"Early 2000s"
In the early 2000s, Google began its acquisitions. In the philippines mobile database process of making its search engine technology less ad-centric, Google began offering guidance for white hat SEO — the kind that the “good guys” stick to — to help webmasters rank without any of the shady practices that were common in the 90s.
2000-2002
The guidelines had yet to have an actual impact on rankings, so people didn’t bother to follow them. This was partly because PageRank was based on the number of inbound links to a given page — the more of these links, the higher it would rank. But there wasn’t a way to measure the authenticity of these links — in the early 2000s, Marketing Technology Blog stated that it was still possible to use these backlink techniques to rank pages that weren’t even relevant to the search terms.
It was in the same paper that Page and Brin first mentioned PageRank, a technology that Google used to help rank search results based on quality rather than keywords. One could argue that this paper paved the way for SEO as we know it today.
Early 2000s
"Early 2000s"
In the early 2000s, Google began its acquisitions. In the philippines mobile database process of making its search engine technology less ad-centric, Google began offering guidance for white hat SEO — the kind that the “good guys” stick to — to help webmasters rank without any of the shady practices that were common in the 90s.
2000-2002
The guidelines had yet to have an actual impact on rankings, so people didn’t bother to follow them. This was partly because PageRank was based on the number of inbound links to a given page — the more of these links, the higher it would rank. But there wasn’t a way to measure the authenticity of these links — in the early 2000s, Marketing Technology Blog stated that it was still possible to use these backlink techniques to rank pages that weren’t even relevant to the search terms.