Black Hat Techniques in SEO Keyword Stuffing Keyword stuffing refers to the practice of filling your content with irrelevant keywords in an attempt to manipulate the page's ranking on the search results page. t any value can create a bad experience for users. It can also cause your page to rank for irrelevant queries. Google explains keyword stuffing as: Listings of phone numbers with no substantial added value. Blocks of text that list cities and states that the page is trying to rank for. Repeating the same words or phrases so often that it sounds unnatural.
Here is an example of keyword stuffing for a website that sells estonia mobile database outbound marketing software: “We are in the business of selling outbound marketing software. Outbound marketing software is what we sell. If you are considering purchasing outbound marketing software, please contact one of our outbound marketing software consultants.” I think you will agree that this sounds like a broken record. This is easy to spot and Google will be able to tell that the content does not sound natural.
You may have heard the joke “An SEO copywriter walks into a bar, grill, tavern, public house, Irish, bartender, beverage, beer, wine, spirits…”. The joke is about keyword stuffing and it is another perfect example of this in practice. These words are all similar to each other but they have no value because they don’t even string together a sentence. You can do keyword research to find out what people are searching for but it is not a good idea to overuse these keywords in your content. Instead of stuffing your content with irrelevant keywords, focus on creating useful content that focuses on topics instead of keywords.